Celebrities who endorsed food and drink brands

Justin Bieber increases sales for Tim Hortons with his "Timbiebs"

Stars Insider

18/02/22 | StarsInsider

CELEBRITY Food

Some products just thrive on endorsement, while others get by just fine without it. Either way, getting a celebrity endorsement is a great way to promote the product—unless people really, really hate the ad!

In 2020, Justin Bieber partnered with one of his favorite Canadian brands: Tim Hortons. They had seen an 11% drop in business since the start of the pandemic, so Bieber decided to help them out. The beloved coffee chain is perhaps best known for its donuts and donut holes, which they call Timbits. In his ad for Tim Hortons, Bieber is seen brainstorming ideas for his own line of Timbits. He comes up with three new flavors (white fudge, sour cream chocolate chip, and birthday cake waffle), and decides that they'll be called "Timbiebs." A year later, the company has seen a 10.3% rise in sales! 

Here are some food endorsement hits and misses, from the 1980s to the present day. Click through the gallery to find out if your favorite celebrity got it right!

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