This beauty brand is looking past gender
Fluide markets its makeup to everyone
"Fluide came together around the idea that makeup can be a tool of transformation and a powerful means of self-actualization," the brand's co-founder and Creative Director, Isabella Giancarlo, told Teen Vogue. "It was important to showcase and celebrate the self-expression of people of all gender expressions and identities—and continue to work to represent an inclusive and expansive definition of beauty. Representation was a big part of the genesis of the brand, but equally important to us is giving back."
Fluide donates its sales to Callen-Lorde, an organization that provides healthcare to LGBTQ people, and the Sylvia Rivera Law Project, which works to legally protect people who self-determine their gender identity.
With a range of colors and styles, Fluide has makeup for everyone. You can check out this revolutionary brand here.
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