Alexa Chung celebrates the countryside with new Virginia Woolf-inspired collection

The model-turned-designer is back with floral printed frocks and draping trench coats

Alexa Chung celebrates the countryside with new Virginia Woolf-inspired collection
Stars Insider

19/03/18 | StarsInsider

FASHION alexa chung

Alexa Chung has some big ambitions as a fashion designer. The creative made her name as a model, TV host, and style icon, as well as a journalist, author and... yeah you get the idea. Just last year she founded her label ALEXACHUNG, and her Virgina Collection is quite the offering. The collection is a love letter to English writer Virginia Woolf, as well as the intellectual Bloomsbury Group. The clothes are adorned with floral prints and embroidery, with Chung used a subtle colour palette to reflect the British countryside.

Chung spoke to WWD to lend a little insight “I enjoy creating characters and then dressing them, each collection could almost be a novel or a movie in itself”, she said. Chung added that she “was gravitating toward ultrafeminine shapes and blouses and this softer touch”>

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