Harrods may be 184 years old, but it has never hosted its own charity boutique. Fashion Re-told will be open for one month, selling designer and luxury products. The clothes have been donated by Harrods customers, employees, and even brands including Loewe, Céline, and Victoria Beckham. Both vintage and contemporary clothes are included and range from around £100 to £200, Vogue reports.  

All proceeds from the pop-up will be donated to NSPCC. The children’s charity has been a long-standing partner of Harrods. Staff members from the charity will even work the counters, with training from Harrods managers. Fashion Re-told also uses the charity’s corporate colours, with millennium pink walls and furnishings.  

Alex Greco Walls, head of visual merchandising at Harrods, elaborated on the design of the store. “Number one for myself is that it is completely Instagrammable, because when you’re doing a charitable initiative, if you don’t generate noise on every platform, you’re never going to make it a success”, he said, as reported by Vogue.