Donatella Versace opens up about familial design differences

How she changed the designer image

Donatella Versace opens up about familial design differences
Stars Insider

21/04/18 | StarsInsider

FASHION Gianni versace

The Versace brand has longtime been a staple in designer fashion, artful creation, and bold innovation. Though along with runway praise, the designer family has been a hot topic in headlines.

More than 20 years ago, Gianni Versace was murdered in his home in Miami. The designer had built the Versace name into an international icon for glamorous gowns and ornate formal wear. His life and murder are currently being highlighted in the FX show, 'The Assassination of Gianni Versace: American Crime Story.'

Gianni's sister, Donatella Versace, is the force behind the brand we know today. Stepping into control after her brother's death, she had large shoes to fill—but perhaps she just opted for an entirely different pair.

In an interview with the online retailing site Ssense, Donatella Versace opened up about how she has changed the brand's targets and evolved the world of Versace fashions.

"Gianni’s ideal woman had a life that consisted mainly of chic cocktail parties. Her frivolous pleasure was to transgress boundaries of mainstream taste and provoke with flamboyant hedonism," Donatella said in the interview. "My Versace woman is a multitasker with a job and a family. She’s mostly looking for clothes that can be worn between seven in the morning and seven in the evening—perfectly tailored, a whiff of glamour, but without bombast. She uses fashion as a corset for her self-confidence, not as a means of provocation. To sum it up in a sentence, Versace’s fashion has become more realistic."

The Versace name will always be highly regarded as that of fashion excellence. From over the top glamour to understated chic, the designers' unique takes on the brand have created an industry timeline that will go down in history.

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