Puma is getting a Barbie makeover
Goodbye heels, hello sneakers
Lisa McKnight, senior vice president and general manager of Barbie, discussed the collaboration in a statement with WWD. "Barbie is a really exciting canvas for brands to play with and we love our partnerships and we love working with partners and Puma represents a really exciting, iconic brand similar to Barbie,” she wrote.
Barbie is gearing up to celebrate her 60th birthday, which means lots of fashion collaborations. Recently, Mattel has worked with brands such as Sephora, Missguided, and Show Me Your Mumu.
While there are no official dates for the Puma x Barbie release, it is likely to occur sometime next fall. WWD reports items will range from about $50 to $100.
These celebrities have dated regular people
How much are your favorite Hollywood stars being paid?
Dating rules you should break (and ones you really shouldn't)
FASHION Audrey Hepburn
Audrey Hepburn's guide to timeless style
The fraught and frightening world of the firefighter
LIFESTYLE World War II
Fascinating photos of World War II
Worst-dressed male celebs of all time
The surprising way George Clooney earned his millions
LIFESTYLE Plane crashes
Miraculous stories of plane crash survivors
Walking fish and flying lemurs: Bizarre animals you’ve never heard of