Nike includes controversial symbol in Pride collection

The pink triangle was used to identify gay men in the Holocaust

Nike includes controversial symbol in Pride collection
Stars Insider

06/06/18 | StarsInsider


Nike has released a BETRUE collection every year since 2012 in support of making sport inclusive of the LGBTQ community. This year's line, released for June's Pride month, has sparked controversy with its inclusion of a pink triangle.

The pink triangle was used in Nazi concentration camps to mark gay men. Since then, the symbol has been reclaimed by the LGBTQ community, but it remains a controversial symbol with an indisputable history of oppression. 

Nike describes the pink triangle as "a shape that has a complex past in LGBTQ culture" and stated that the symbol was "used to identify LGBTQ individuals during WWII, the triangle was reclaimed in the 1970s by pro-gay activists and was later adopted by the AIDS Coalition to Unleash Power (ACT UP) in their memorable 1980s-era ‘Silence=Death’ campaign."

But AIDS advocacy group ACT UP is just one of many to decry the inclusion of the symbol in a commercial venture and question whether the corporation will donate any profits to LGBTQ organisations.


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