A study has found that watching live music helps you live longer. Research conducted by O2 and behavioural scientist Patrick Fagan concluded that going to live music shows increases life expectancy and well-being. “Attending a live music gig once a fortnight could have life expectancy rocketing by nine years”, O2 explained. They added that “just 20 minutes of gig-time result[s] in a significant 21% increase in feelings of well-being”.

The research also indicated that attending gigs caused feelings of self-worth increase by 25%, while mental stimulation increases by 75%. Nina Bibby, Chief Marketing Officer of O2, said “we all know just how good it is seeing your favourite band or artist live, but now we have the proof”. Patrick Fagan explained “our research showcases the profound impact gigs have on feelings of health, happiness and well-being”.