When it comes to selling records, weird promotion works. Publicity stunts and peculiar press runs have been around since the business started. Look at Kanye West. The rap star just flew out the world’s press to a ski resort in Wyoming. There, he previewed his new album ‘Ye’, which will likely top the UK albums chart.

Now, it seems that The 1975 have started their weird and wonderful album rollout. Turns out, if you type “the1975..com” into Google apps, there are some strange results. The app displays your own text SMS messages as search results, talk about invasive! The trick only works for Google apps on Android devices.

“For some unexplained reason when I type in “the1975..com” (specifically with two periods) into my search bar on the default pixel launcher it displays my recent text messages through Google”, wrote user Krizastro. “It’s like just about the weirdest glitch I have come by”, they noted.

Yo...if you Google search the1975..com in the Google app on Android it gives you a timeline of all your texts! pic.twitter.com/vYIt9Fmthk

— Nick the Drone Guy (@nickdronesguy) May 29, 2018

Yup the the1975..com bug is for real I'm the proof. It's also there in @RedmiIndia 4 ???? @xiaomi@GoogleIndia@GoogleAI @sundarpichai @manukumarjain @CNET @TechCrunch @ForbesTech @BBCTech @TechnicalGuruji @amitbhawani @phoneradarblog pic.twitter.com/WhlClrF6cS

— Saish Borkar (@borkarsaish) June 1, 2018

Many users think this is a cunning promotion tactic. The 1975 have already released a new single, ‘Give Yourself A Try’. They also new album ‘A Brief Inquiry into Online Relationships’, due out later this year on Polydor.